# What Is a Marketplace in Algo Trading and Who Is It For?

**URL:** <https://community.aliceblueonline.com/t/what-is-a-marketplace-in-algo-trading-and-who-is-it-for/14553>\
**Category:** 1LyAlgos\
**Tags:** mutualfunds, risk-management, no-code-trading, automated-trading, trading-strategies\
**Created:** [September 30, 2026, 10:50am UTC](https://community.aliceblueonline.com/t/what-is-a-marketplace-in-algo-trading-and-who-is-it-for/14553 "2026-09-30T10:50:25Z")\
**Posts on this page:** 1\
**Page:** 1

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**Author:** ![Muzafar](https://sea1.discourse-cdn.com/flex015/user_avatar/community.aliceblueonline.com/muzafar/32/9298_2.png) [@Muzafar](https://community.aliceblueonline.com/u/Muzafar)\
**Post date:** [September 30, 2026, 10:50am UTC](https://community.aliceblueonline.com/t/what-is-a-marketplace-in-algo-trading-and-who-is-it-for/14553/1 "2026-09-30T10:50:25Z")

</div>

🔗 **Marketplace — What It Is & How It Works**

_A quick guide to 1LyAlgos Market Place — for Clients and for Vendors / SEBI RAs_

The Market Place on 1LyAlgos serves two kinds of users: Clients who want ready-made trading strategies, and Vendors, or SEBI-Registered Advisors (RAs) who want to build and distribute their own strategies to clients.

# **1. Vendor / SEBI RA**

Here, a Partner, Vendor, or SEBI-Registered Advisor can build, test, go live, and deploy or list their own strategy for client subscription.

## **Benefits**

> - Build strategies using multiple builders — Leg Builder, Technical Indicators, or a fully Custom Strategy
> - Test across multiple environments — Backtest, Forward Test, and Live Test
> - No extra coding or manual monitoring — everything is built through the UI
> - Once listed, get access to a Partner Dashboard to monitor and control trade execution and subscribed clients
> - Safe and proper risk management, with external control over entry and exit
> - Platfrom Handle Risk management Trade Execution
> - Revenue Income Source

 ![image](https://us1.discourse-cdn.com/flex015/uploads/aliceblueonline/original/2X/3/3b80265d51db15481782e9ca803e743e84b0479d.png)

# **2. Normal User (Client)**

A normal user can subscribe to partner-listed, exchange-approved strategies — pre-built with rule-based entry and exit logic already in place.

## **Benefits**

> - All logic is already built — nothing to set up
> - Saves time
> - No coding required
> - Flexible subscription — take it monthly or quarterly and use it
> - Backtested data available before subscribing
> - No manual monitoring needed

 ![{62B73AA6-14BA-4489-B8BF-68940D87B0C8}](https://us1.discourse-cdn.com/flex015/uploads/aliceblueonline/original/2X/3/3466e8b8a0fab76738b948c9a3a659227b64cc8c.png)

## **Overall Benefits of Using a Marketplace**

1. **Less setup work**

> Clients can explore listed strategies without creating the entire system themselves.

**2. More strategy choices**

> Partner listings may provide access to different trading styles and market segments.

**3. Performance details**

> Users can review information such as backtest results, returns, equity curves, and drawdown where available.

**4. Rule-based trading**

> The strategy uses preset conditions instead of requiring the user to make every decision manually.

**5. Tools for strategy creators**

> Eligible creators can use strategy builders and testing environments before listing their strategies for clients.

**6. Comparison before subscription**

> Users can compare capital requirements, risk type, strategy logic, and subscription terms before making a decision.

Get started with 1LyAlgos using either of these **2 simple ways** :

> **1️⃣ Login through ANT – Web/Mobile**  
> **ANT → Portfolio → Strategies → Create Strategy → Choose a Ready-Made Exchange-Approved Strategy → [WEB](https://ant.aliceblueonline.com/portfolio?tab=Strategies),** **[Mobile](https://aliceblueonline.com/deeplink/algos/strategies)**
> 
> **2️⃣ Login through the 1LyAlgos Website**  
> Visit the **1LyAlgos Website → [Login](https://1lyalgos.com/)**
> 
> 🔍 **Unlock instant market insights and trade with confidence!**

> 🎯 **Important:** Past performance and backtest results do not guarantee future returns. Trading involves market risk. Please review the strategy details, risk, drawdown and capital requirements before subscribing.