While writing this year-end note, we kept coming back to one simple question:
What did we build that genuinely helped our users?
2025 was not about how many features we released. It was about whether each release solved a real problem traders were facing.
Every product decision came from observing how people actually trade during live markets, where time, clarity, and execution matter.
Alongside building the platform, we also remained mindful of the responsibility we carry beyond the markets.
Below is a summary of the most important work we delivered this year, and why it exists.
Strengthening the Core Trading Experience
Instant Payout
For active traders, capital stuck in settlement is capital that cannot be used.
We built Instant Payout after repeatedly hearing the same frustration: profits were booked, but funds were unavailable when new opportunities appeared.
Instant Payout gives traders direct control over their cash flow by reducing the distance between profit and usable capital.
- Funds available within minutes
- Better capital rotation across strategies
- No dependency on settlement cycles
Scalper Terminal
Scalping requires speed. Many existing interfaces introduce delays.
Most platforms are not designed for traders who operate in seconds. The Scalper Terminal was built specifically for this group, where speed, clarity, and precision are not optional.
It provides:
- Clear price visibility
- Immediate execution flow
- Minimal interference between decision and action
The terminal exists so high-frequency traders aren’t forced to compromise their strategy due to platform limitations.
Volume Candle
Price without participation is incomplete information.
Traders told us they had to use external platforms just to understand whether a move had real strength behind it. Volume Candle brings that context directly into the same chart where decisions happen.
It allows traders to:
- See price and participation together
- “Judge conviction” behind breakouts and reversals
- Avoid fragmented analysis across tools
MultiChart Pro
Modern trading requires watching more than one thing at once.
MultiChart Pro allows traders to observe multiple instruments and timeframes at once. It also includes “Scalp Mode” for quick execution during fast markets, along with “Auto Save” for chart settings, so layouts, indicators, and preferences are preserved automatically between sessions.
It helps traders:
- Compare correlated assets
- Validate setups faster
- Auto save of chart layouts and indicators for consistent analysis
- Scalp mode for rapid decision-making during high-speed trades
Line Chart
Traders often struggled to quickly understand how their holdings were performing over time.
The Line Chart inside holdings was added to give an immediate visual view of portfolio movement.
- Faster performance tracking
- Clearer trend identification
Capital, Control, and Execution
MTF 4X Leverage
Strategy suffers when capital flexibility is restricted.
MTF with 4X leverage improved how traders size positions and rotate capital. We also introduced MTF visibility directly inside holdings, so traders can clearly see leveraged positions alongside their regular holdings, making margin usage and exposure easier to track.
- More efficient capital usage
- Clearer control over exposure
- Improved execution consistency
SIP Mandate
Long-term investing fails when discipline is manual.
SIP Mandate removes repeated approvals and missed contributions by enabling standing authorization directly within the platform.
It ensures:
- Consistent recurring investments
- Fewer missed instalments
- Stable long-term participation
GTT in Open API
Algorithmic traders needed reliable automation.
GTT in Open API allows developers and systematic traders to execute pre-defined strategies without manual intervention.
- Precise trigger-based execution
- Better automation of trading workflows
Organization and Information Flow
Watchlists
Real trading involves tracking many ideas, not just symbols.
Watchlists were rebuilt to function as active workspaces that support how traders actually organize their market view. Along with improved structure and flexibility, we also added Technicals and Fundamentals directly inside the watchlist, so traders can evaluate setups and company context without opening multiple screens.
- Cleaner organization of strategies
- Faster opportunity scanning
- Quicker decision-making from a single view
Research Call
Decisions slow down when information is scattered.
Research Call places analysis, updates, and actionable ideas directly inside the trading platform so traders don’t have to jump between apps during live markets.
It enables:
- Faster response to new information
- Focused decision-making
- Continuous workflow inside one system
ANT Reports
Improvement is impossible without clean records.
ANT Reports gives traders structured transaction and account data that supports proper review, evaluation, and strategy refinement.
It provides:
- Clear performance tracking
- Reliable post-trade analysis
- Accurate long-term records
Invest in Stock Exchanges under ETFs
Many investors felt limited in their ETF choices.
Expanding the ETF universe under stock exchanges gave investors broader exposure and more flexibility in building diversified portfolios.
- Wider index and thematic coverage
- Better portfolio construction options
MCX Screeners
Commodity traders lacked the same discovery tools available for equities.
MCX Screeners were introduced to help identify opportunities in commodity markets.
- Faster filtering of MCX instruments
- More efficient opportunity discovery
IPO
Participating in new listings should not disrupt the investing workflow.
IPO access inside the platform allows investors to apply, track allotment, and follow new issues without leaving the trading environment.
- Seamless participation in new listings
- Clear visibility of application status
Before closing the year, it’s also important to step back from charts and execution and acknowledge the work that happens beyond the trading screen.
The markets may be our daily focus, but the communities around us shape the future far more deeply.
Community
Alongside our work in the markets, we also continued investing in the communities around us.
This year, through Alice Blue Cares, we built a full school block for a government school in Modakkurichi Taluk, Erode District, Tamil Nadu.
The project builds on our long-term work in the region. Over the years, Alice Blue has supported more than 30 government schools in Modakkurichi Taluk with smart boards, computers, printers, and other learning resources.
The new school block includes:
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7 classrooms and a science lab
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11 washrooms for girls
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A modular kitchen for mid-day meals
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A physical education room, two staff rooms, and a performance stage
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Use of local contractors for construction
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Completion before the 2024–25 academic year
The facility is now used by hundreds of students. School enrolment has increased, sanitation access has improved for girls, and local employment was supported during construction.
The initiative received the PRCI Annual Excellence Award 2025 under CSR Project for Childcare (Category 15).
Check the CSR Video here.
Looking Ahead
A trading platform improves when real problems are solved, and discipline is supported by design.
That principle shaped everything we built in 2025.
We are continuing this work in 2026 with a deeper focus on execution quality, automation, and research workflows.
Thank you for trading with us in 2025.
Wishing you a steady and focused 2026.
Happy New Year. 