Comparison of Company Engagement to YouTube Engagement
The proportion of engagement from a company compared to engagement on YouTube can fluctuate based on various factors, such as the company’s industry, deep target audience, and social media approach.
Nevertheless, typically, YouTube engagement surpasses company engagement because YouTube is a platform engineered for active interaction. Videos tend to receive more views and shares compared to other content types, and YouTube provides several features that stimulate user engagement, including comments, likes, and dislikes.
Here’s a rough comparison of the average engagement rates for businesses and YouTube channels:
- Company engagement rate: 0.8%
- YouTube engagement rate: 3.5%
Popularity scenario
On average, this indicates that YouTube channels witness approximately four times more engagement than company pages.
Calls versus Engagement from Influencer-Generated Leads
The ratio of engagement through phone calls versus engagement generated from leads acquired via influencers can fluctuate based on various elements, including:
- The influencer’s field of expertise
- The target audience
- The influencer’s rapport with their audience
- The genuineness of the collaboration between the brand and the influencer
- The quality of the influencer’s content
- The clarity of the call to action
Nevertheless, as a general trend, the engagement rate for phone calls tends to surpass the lead conversion rate. This is because phone calls provide a more direct means for consumers to engage with a brand, and individuals are more likely to take immediate action after viewing an influencer’s post.
Here’s a rough comparison of the average engagement rates for phone calls and lead conversions from influencer-generated leads:
- Call engagement rate: 10%
- Lead conversion rate: 5%
- Quality Scenario
On average, brands can anticipate about twice as many people engaging with their call to action as those who convert into leads.
In general, Expectation will be around 13%, vs industrial growth 7% YOY.
YouTube engagement and call engagement usually outperform company engagement and lead conversion rates, respectively. However, it’s crucial to recognize that these ratios can fluctuate due to several factors. Brands should closely monitor their engagement and conversion rates to adapt their strategies as needed based on what’s effective and what’s not.